Connections

The Challenge: Endurance International owns several hosting companies and maintains many different websites for each division. They needed to have one generic application that could be customized for each separate brand that could be accessed from each site while being all put under the same program. Also, because they had so many different companies and websites, we needed to provide them with plenty of marketing pieces for dedicated mailings and newsletters for their customers. They were also looking for content they could use to add to their existing Knowledge Base.

The Solution: Due to flexibility of the Online Application program that we use, we were able to create one online application that was generic and could be customize for each of their hosting sites. Any customer that filled out the application, regardless of how they got to the application, saw the application with the same branding from the site they came in through and they were all added to the Endurance International portfolio.

We were also able to provide Endurance with articles on credit card processing that our company had written and had been posted on Entrepreneur.com. They were able to use these articles and other content we provided in newsletters and mailings that went out to their database of customers. Finally, we provided them with tutorials, FAQs and easy-to-read information pieces that they were able to add to their Knowledge Base.

The Result: Due to the ease of the online application, Endurance's customers were able to go through the entire application process alone, without the involvement of a support staff. Because of our continued efforts to market to the customers and educate them on the advantages and ease of accepting credit cards online we saw a continued increase of online merchant sign-ups. Our relationship with Endurance International continues to be a success and we will keep working with them to create more ways to increase the e-commerce activations.

Background:

Since 1997, Endurance International has been a leading provider of shared Web site hosting and other online services for small and medium businesses. Through our many online properties, we serve hundreds of thousands of businesses around the world.

Realizing that our success depends on our customers' success, Endurance International works diligently to deliver on its Mission to:

Delight Customers and Help Them Succeed by
Profitably Delivering Superior Solutions and an
Outstanding Customer Experience.

Growth through acquisition has been an important part of Endurance International's success. With dozens of successful transactions completed, we are constantly assessing attractive acquisition candidates. Together with our financial partner, a $1 billion private investment firm, we offer shared Web site hosting companies an attractive opportunity to capitalize on the value they have created.

In order to increase the e-commerce sign ups for Endurance, we have work with them on several projects:

A dedicated mailer to their customers promoting e-commerce and accepting credit Cardservice Online

An E-commerce newsletter to educate their customers on the benefits of e-commerce
Click here to view the Newsletter

Working with their web developers to put our online application in more visible and user-friendly areas of their site. For example, we have put a link "Start Accepting Credit Cards" on their customers Console to increase visibility

Check out the Co-Branded Landing Page