Connections

The Challenge: Entrepreneur.com required merchant service related articles for their content rich website, however, the credit card processing products and services were changing so rapidly, the relevancy of any research conducted from outside the industry wouldn't be current by the time it was learned and published.

The Solution: We dedicated our marketing resources and talented writers to determining newsworthy subjects to the Entrepreneurial audience, meanwhile, staying with topics that would remain interesting to the reader and not become obsolete before posting.

The Result: We contributed an "Ask The Expert" set of industry related segments including educational pieces on eCommerce and the credit card processing industry. Today, anyone in business would do well to search Entrepreneur.com to discover and learn more about the world of credit card processing and avoiding the challenges and pitfalls of the industry.

Background:

Entrepreneur readers are owners of established and growing businesses who turn to Entrepreneur for guidance in taking their companies to the next level. Carrying more editorial pages than any other small business magazine, Entrepreneur offers a unique mix of editorial content that both motivates and educates its readers, who are intently building, growing, and strengthening their businesses.

Click here to see our contribution to Entrepreneur.com

In its more than 40 columns, departments and feature articles every month, Entrepreneur takes a unique hands-on approach, advising its readers how to strengthen their technology, management, marketing and financial expertise. So, it's not surprising that Entrepreneur's subscribers spend an average of 2 hours reading every issue and more than half keep the entire issue for future reference. Since entrepreneurs are particularly dependent on technology to grow their companies, many columns focus on practical, accessible and forward-thinking solutions, ideas and strategies to solve tech challenges.

Originally launched in 1996 as EntrepreneurMag.com, a Web site featuring magazine content from the Entrepreneur Media family of magazines, Entrepreneur.com has grown into one of the largest and most popular sites serving the small-business community. Operating as a wholly owned subsidiary of Entrepreneur Media since 1999, Entrepreneur.com is an established online community where business owners can access actionable information, expert answers and comprehensive services to solve their business challenges.

Entrepreneur.com has grown to more than 30,000 pages of content and receives 4 million page views per month. The vast storehouse of magazine editorial, as well as content developed by Entrepreneur.com's own editorial staff and network of contributors, allow visitors to access up-to-date subject matter on virtually any topic related to starting, running or growing a successful business.

Believing that the Internet has fundamentally changed the economic landscape of small businesses worldwide, Entrepreneur.com will continue to provide the highest quality information, tools and services to help entrepreneurs build and grow successful businesses.